Maurice van der Aa is a Senior Manager, leading one of the Product Sales Management teams within Advantech Europe, focused on AI‑driven, edge, and high‑performance accelerated computing solutions for industrial applications. He drives go‑to‑market strategy across x86, GPU, and FPGA platforms, enabling customers to deploy scalable, compute‑intensive solutions with measurable business impact. Maurice operates at the intersection of technology innovation and customer value, aligning product, sales, and ecosystems to accelerate adoption of advanced architectures in real‑world industrial use cases. Next to his role at Advantech Europe, he also joined the Board of Director at the EMVA (European Machine Vision Association) in June 2024 after being member representing Advantech for over a decade. The EMVA is a non-for-profit and non-commercial association representing the Machine Vision industry in Europe.